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The open country-localizable social commerce platform for the African Digital Economy

Lunna addresses the needs of Africa’s Digital Economy with smart, AI-enabled tools tailored to the informal sector, by simplifying access to opportunities in online commerce, communications and other economic empowerment activities.

It is a safe and secure platform that reflects African cultural values.

Google Play App Store
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Lunna is an integrated set of microservices that provide and optimize solutions for typical low-end smartphones which are dominant in Africa.
Chat Video

Chat

A secure feature offering end-to-end encrypted messaging, high-quality video and audio calls, and the sharing of messages, videos, contacts, and locations. Includes localized African emojis, stickers, and GIFs, plus tools like group chats with expiry dates, task management, a notepad, and a calculator. Powered by Google’s Gemini, an AI chat assistant is available to answer questions or help users explore platform features like inquiring about products in Jamii Soko. The notepad also includes AI-powered speech-to-text. Also used for school-parent communication via Masomo.

Jamii Soko

A user-friendly virtual marketplace connecting buyers and sellers. Sellers can create and promote their products in the marketplace, making it easy for buyers to discover them through categorized stalls. From local food kiosks and grocers to fashion and local art, you can shop from a wide range of products. Sellers can also manage their stalls more efficiently with the help of AI tools in Jamii Soko powered by Gemini, enabling features like smart product suggestions, inventory management, and automated responses to buyer inquiries.

Chat Video
Chat Video

Fireplace

A short-video sharing feature where users can upload and watch entertaining, informative, and trending video content. Within Fireplace, creators can use Lunna Jenga to monetize their videos through follower tips. Fireplace also provides hashtag suggestions, automatic captions, and smart content recommendations with the help of Gemini AI, making it easier for creators to grow their audience.

Hornbill

A microblogging feature on Lunna where users can interact and engage with others through likes, comments, reposts, and shares. It includes Convo, an interactive space for discussions on hot topics, and the News Ticker, a scrolling update of trending headlines. With the help of AI powered by Gemini, users can verify information in Hornbill posts, access reliable summaries and explore related sources — making it easier to get facts.

Chat Video
Chat Video

Service Directory

A feature designed to connect clients with professional service providers like electricians, plumbers, beauticians, and tailors. Users can browse profiles, view ratings and reviews and contact providers, while service providers can create verified profiles to promote their services.

Digital Farms

Digital Farms enables farmers to create geo-tagged digital farm profiles, allowing them to be discovered by grocers and other clients directly. Farmers can also promote their products on the platform for increased visibility. With the help of Gemini AI, farmers can check crop or livestock disease information, improve how they describe their produce, and receive smart suggestions for increasing profile visibility.

Chat Video
Chat Video

Utility Library

Utility Library offers lightweight applets for productivity, logistics, learning and entertainment. Users can download learning materials, games, localized African stickers. Creators can develop and monetize unique digital assets and resources.

Kids Zone

A parentally controlled sandbox for fun and learning. Kids Zone is a secure, child-friendly section on Lunna where children can enjoy cartoons, comics, storybooks, educational videos, and learning materials.

Parents can activate a child lock to keep kids safely within this space, ensuring they are unable to navigate to other parts of the Lunna app or the phone.

Chat Video
Chat Video

Notice Board

A feature where users pay a small fee to advertise their services on the Notice Board. It also allows posts to be made on behalf of people who don’t have smartphones, helping them get discovered by potential clients.

Communities

Communities is a feature where users can connect, share, and learn in niche forums moderated by domain experts. Members can engage in discussions, acquire new skills, and access job listings within their communities. Gemini AI helps users explore topics faster by surfacing relevant threads, summarizing long discussions, and verifying shared information. Organizers and moderators can also monetize their communities through ad revenue sharing.

Chat Video
Chat Video

Peeks

A short-form content feature where users can share photos, videos, text, or links that disappear after 24 hours. It is designed for quick expressive updates, allowing users to share moments, announcements, or behind the scenes content with friends and family.

Collabo

Collabo is Lunna’s co-creation space where teachers, developers, and designers team up to build educational applets and tools. Anyone can contribute based on their skillset, and once the applet goes live, earnings from sales are automatically shared among collaborators according to their contract. Gemini AI supports the process by helping collaborators generate content, structure lessons, write code, or localize materials faster and more efficiently.

Chat Video
Chat Video

Events

Lunna Events helps users find and share events happening around them. Whether it's a concert, community meeting, training, or school fundraiser, users can view event details, buy tickets, and share with others.

It’s a simple way to stay connected to what’s happening around you.

Jenga

Jenga is Lunna’s content monetization feature that allows users to receive instant financial rewards from their fans. It is available on posts in Hornbill and videos in Fireplace. When someone appreciates your content, they can tap the Jenga button to send you money instantly via M-Pesa. Jenga gives creators a direct and simple way to earn from their audience.

Chat Video
Chat Video

Gist Channels

Gist Channels let influencers and creators share real-time updates, photos, and videos with their followers in a dedicated broadcast space.

Followers can react, reply, and stay up to date with their favourite celebrities. It's an easy way to build community and keep fans engaged.